Short Story
Annabella has developed a breast pump that mimics a baby’s natural sucking response and extracts more milk in a shorter amount of time. The Annabella is quiet and can be connected to the company’s “brain app,” which synchronizes the pump and allows users to see statistics and learn more about the pumping process. The Annabella pump is light, small, chargeable, and easy to travel with.
Anabella
Story
Breast pumps can often be complicated contraptions, frustrating the moms who use them. One such frustrated mom was Masha Waldberg, who decided to take matters into her own hands and create a simple and effective pump to help her breastfeed.
The problem with many breast pumps, according to Waldberg, is that they only pump 60 percent of breast milk, leaving the breasts almost half-full. This in turn prevents the acceleration of milk production, leaving babies hungry for more.
Waldberg, 24, encountered this problem when she tried pumping milk for her daughter, Annabella. She found existing pumps to be too big, loud and clumsy to use, and discovered that she couldn’t pump the required amount of milk.
“I looked for a pumping machine that would pump 100% of my milk, but I couldn’t find one,” says Waldberg. “After hours of research, I came up with a way to make the existing pumping machine better.”
She partnered with an engineer, and together they designed a pump that simulates the suckling motion of a baby’s tongue. This stimulates the natural milk-ejection reflex, greatly increasing the amount of milk drawn and reducing pumping time by half, she says.
The pump they created, called “Annabella” after her daughter, promises to be user-friendly, quiet and washable. It can be charged ahead of time and used to pump a number of times before the next recharge.
The Team
Ori Yaffe
Masha Waldberg
Senia Waldberg
Michael Smadja
Adi Shfaram
Ossi Hallel-Fine
Q & A
Once you have completed the investment process you should wait for the campaign to end. If the company reaches the capital raising target, ordinary shares will be registered on your behalf according to the amount of shares you have purchased. So, similarly, if you made a loan to a company – bonds will be registered on the trustee’s name. The registration information will be in accordance with the details you have entered on your personal profile and it is therefore important to fill in full and accurate details. The listing means that if you purchased shares, you become part of the company’s shareholders and partners. And if you made a loan to a company – you are entitled to receive from the company the loan sum you have placed, together with interest and linkage differentials (as applicable), in accordance with the terms of the bond and the campaign.
No, the investment is made at only one lump sum payment.
Team-A does not charge investors for management fees or percentages from profit. The business model of the company is based on fees charged to the capital raising companies. You as investors purchase the securities at a price that will be displayed in the campaign, plus a clearing fee by the credit company, or plus a bank transfer fee charged by the bank when you cancel an investment or return.
Unlike purchase of securities from another person (in the stock exchange, for instance), by purchase of securities from the company itself, as made possible by the Team-A platform, investors’ funds contribute to the company’s growth and value creation. That is, investors actively choose the company in which they like to invest, and may affect its odds of success, and even to participate in its profits.
Exit on sale – is most common in startups and is executed on the sale of all of the company’s shares or assets. Generally, exits occur when a large company is interested in what a startup has to offer, and thus acquires the activity of the company or the shares held by its shareholders.
Public IPO – -Similar to an exit event, in a case of Public IPO, profits can be realized. However, in the event of an IPO, the investor can continue to hold the shares and benefit from the growth of the company’s value in the public market
Profit sharing -In some cases, companies that raise capital are profitable companies, and even adopt policies to distribute a certain percentage of the company’s profits to shareholders, while maintaining a balance that the company will use for continued activities and growth . A small distribution of profits reduces the amount of money available to the company, but it is usually used to incentivize investors to invest in the company.
Each investment has different levels of risk, the same goes for investments in companies that are in early growth stages. The main risk is the failure of the company where consequently all investment money is lost. Financial liquidity is another risk factor, since even if the company succeeds, it sometimes takes a few years for investors to receive dividends or to sell their shares.
